Online lottery is a form of gambling that allows participants to win real-world cash prizes. Players can purchase lottery tickets online through a website or an app. The market is driven by increased Internet penetration and a growing number of participants, both local and international. The increasing demand for lottery games has also prompted online vendors to improve betting process in terms of security and reliability, boosting market growth. The iGaming industry has become a major driver of this trend, with its rapidly expanding portfolio and rising user base.
While some state lawmakers have concerns about the potential for online lotteries to cannibalize traditional retail sales, there is little evidence of this. Pennsylvania iLottery, for example, launched in 2018. Since then, traditional lottery sales have continued to grow, and the two products coexist without competition.
Choosing an online lottery site is crucial for US players. Look for one that offers a wide selection of games and features, including options such as Power Play and Megaplier. These optional bets cost just $1 extra, and can make a big difference in winning the jackpot. In addition, look for online lottery sites that publish the odds of each game.